Bigbom is a project that aims to develop a decentralized advertising marketplace both for publishers and advertisers. The Bigbom ecosystem is based on the Ethereum blockchain (employing smart contracting) and decentralized system architecture. Advertisers will be able to use the Bigbom platform to devise marketing campaigns, manage them and maximize income whilst staying within budget limits. All processes will be performed in line with market pricing based on the bid-ask principle, where both parties can bid.  Corresponding advertising platforms (mainly through API) will also be able to participate in the marketplace.  

BBO is an Ethereum-based token that will be used as a medium of exchange on the marketplace.